{"id":75,"date":"2022-04-30T13:43:42","date_gmt":"2022-04-30T13:43:42","guid":{"rendered":"https:\/\/bte-jkt.telkomuniversity.ac.id\/?p=816"},"modified":"2026-11-05T14:57:27","modified_gmt":"2026-11-05T07:57:27","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"<p><!--ar-restyled--><\/p>\n<style>.single .content-image{text-align:center}.single .content-image img{display:block !important;width:100% !important;max-width:560px !important;height:auto !important;margin:0 auto 8px !important;border-radius:12px}.ar-old{line-height:1.75;color:#2F3238}.ar-old p{margin:0 0 16px}.ar-old img{display:block;max-width:100% !important;height:auto !important;margin:18px auto;border-radius:12px}.ar-old figure{margin:18px auto;text-align:center}.ar-old figure figcaption{font-size:14px;color:#4A4D55;margin-top:6px}.ar-old .wp-block-gallery{display:flex !important;flex-wrap:wrap;gap:12px;justify-content:center;margin:20px 0}.ar-old .wp-block-gallery figure{flex:1 1 calc(50% - 12px);max-width:calc(50% - 6px);margin:0}.ar-old .wp-block-gallery img{margin:0;width:100%;object-fit:cover}.ar-old .ar-h,.ar-old h2,.ar-old h3,.ar-old h4{margin:26px 0 10px;font-size:20px;font-weight:700;color:#23252D;line-height:1.4}.ar-old ul,.ar-old ol{margin:0 0 18px 22px}.ar-old li{margin:0 0 6px}.ar-old blockquote{margin:24px 0;padding:18px 22px;border-left:4px solid #E30613;background:#F4F3EF;font-weight:600;color:#23252D}.ar-old table{width:100%;border-collapse:collapse;margin:18px 0;display:block;overflow-x:auto}.ar-old td,.ar-old th{border:1px solid #E3DFD3;padding:8px 12px}.ar-note{margin:28px 0 0;padding:18px 22px;background:#23252D;color:#F4F3EF;border-radius:12px;line-height:1.65}.ar-note a{color:#9FC3E4;text-decoration:underline}@media(max-width:600px){.ar-old .wp-block-gallery figure{flex:1 1 100%;max-width:100%}}<\/style>\n<div class=\"ar-old\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" onerror=\"this.style.display='none'\" src=\"https:\/\/lh5.googleusercontent.com\/r1ju5VpA4McUnoJo71XfRElkzbHnIEIHJcP9eWjW68OLjZ7P7ggjtqgBICfnlP3ctgTQhYHpbVrzpWJZWEwofwHs-NTNC8quqbF7QOd3TFEWN5XebOBept3AusQhMCQbJPw7JbzE5LhH-bgzGg\" alt=\"Digital Marketing\"\/><figcaption>Digital Marketing<\/figcaption><\/figure>\n<p><em>Digital Marketing <\/em>is one of the signature courses in the field of Creative Industry Digital Economy, and Entrepreneurship (CDE) that will be given in the Undergraduate Telecommunication Engineering study program. What is <em>Digital Marketing<\/em>? To learn more, please read the article below.<\/p>\n<p>Digital marketing is the act of promoting products or services with the help of digital devices or technology. In digital marketing, marketers can promote their campaigns on search engines, social media platforms, email, mobile applications, etc. So, what is the difference between digital and traditional marketing?&nbsp;<\/p>\n<p>Traditional Marketing:<\/p>\n<ul>\n<li>Limited reach<\/li>\n<li>Delayed Communication&nbsp;<\/li>\n<li>Lack of Real-Time <em>Results<\/em><\/li>\n<li>Expensive<\/li>\n<li>Hard to Reach the Target Audience<\/li>\n<li>Poor Campaign Measurement<\/li>\n<\/ul>\n<p>Digital Marketing:<\/p>\n<ul>\n<li>Unlimited reach<\/li>\n<li>Instant communication<\/li>\n<li>Real-Time Results&nbsp;<\/li>\n<li>Cost-Effective<\/li>\n<li>Easy to Reach the Target Audience<\/li>\n<li>Easy Campaign Measurement<\/li>\n<\/ul>\n<p>Now that you know the difference between traditional and digital marketing, which would you choose? Traditional marketing? Digital marketing? Or will you do both? Of course, each has its own advantages and disadvantages.<\/p>\n<p>In digital marketing, of course, there are many types you will encounter, such as those you often see on social media. There are several types of digital marketing, which you can see in the image below, including SEO or Search Engine Optimization, SEM or Search Engine Marketing, Email, Affiliate, Social Media, Content, and others.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" onerror=\"this.style.display='none'\" src=\"https:\/\/lh6.googleusercontent.com\/oBcacWTFGIgft9jFc4Cdf8rbDjMl1JZht2rdYeMs871Bf9Q4KjpsnIP7r9B1otjgmmJDalgxMwjXuBI8YG0hY0vaJ_miBCW9ijrvtdiBYVfgQ9YyhkT0f5crNTlma78qexqxKnrYq-QFeheMcA\" alt=\"Types of Digital Marketing\"\/><figcaption>Types of Digital Marketing<\/figcaption><\/figure>\n<p>As is generally the case in marketing, a <em>marketer <\/em>needs to know what the <em>customer lifecycle<\/em>. Its stages include <em>Awareness Stage<\/em>, <em>Consideration Stage<\/em>, <em>Purchase Stage<\/em>, and <em>. From these stages you will understand that the relationship between seller and buyer does not end at the purchase; after customers buy your goods or services, a marketer needs to maintain the relationship with the customer, which is also called the<\/em>. Dari tahapan ini kamu akan paham bahwa hubungan antara penjual dan pembeli tidak hanya berhenti sampai pada pembelian, tetapi setelah pelanggan membeli banrang atau jasa kamu, tentu saja seorang marketer perlu menjaga hubungannya dengan kostumer yang biasa disebut juga dengan <em>post-purchase stage<\/em>. See the image below to learn the stages in <em>customer lifecycle <\/em>in marketing.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" onerror=\"this.style.display='none'\" src=\"https:\/\/lh6.googleusercontent.com\/hp2KSzH8IgLszz0TF915a7PKNhMIjvkkREhQ7UYi2Q0nRfF9NBnoYW_oDeMOAVXZJhBodUsfSuG4i_oVOqAFuzPcxWtYdEnbXwdmpP9A3EHbfGC2rm6oFqNlrwhY6wSUHUQd8ZviCZPsYs-BBA\" alt=\"Costumer Lifecycle\"\/><figcaption>Customer Lifecycle<\/figcaption><\/figure>\n<p>Let's get to know the study program better <a href=\"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/2022\/04\/apa-itu-jurusan-teknik-telekomunikasi\/25\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bachelor of Telecommunication Engineering<\/a> and visit the official website <a href=\"https:\/\/ittelkom-jkt.ac.id\/\" target=\"_blank\" rel=\"noreferrer noopener\">ITTelkom Jakarta<\/a> yes!<\/p>\n<\/div>\n<div class=\"ar-note\">Follow the latest news and activities of the Bachelor of Telecommunication Engineering Study Program on Instagram <strong>@bte_telu_jkt<\/strong> and the official website <strong>bte-jkt.telkomuniversity.ac.id<\/strong>.<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Digital Marketing merupakan salah satu mata kuliah kekhasan di bidang Creative Industry Digital Economy, and Entrepreneurship (CDE) yang akan diberikan pada perkuliahan di program studi Sarjana Teknik Telekomunikasi. Apa itu Digital Marketing? Untuk kenal lebih jauh, silahkan baca tulisan di bawah ini. Pemasaran digital adalah tindakan mempromosikan produk atau layanan dengan bantuan perangkat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"_joinchat":[],"footnotes":""},"categories":[32],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"_links":{"self":[{"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":2,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":15487,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/posts\/75\/revisions\/15487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media\/15271"}],"wp:attachment":[{"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bte-jkt.telkomuniversity.ac.id\/en\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}