Digital Marketing
Digital Marketing is one of the signature courses in the field of Creative Industry Digital Economy, and Entrepreneurship (CDE) that will be given in the Undergraduate Telecommunication Engineering study program. What is Digital Marketing? To learn more, please read the article below.
Digital marketing is the act of promoting products or services with the help of digital devices or technology. In digital marketing, marketers can promote their campaigns on search engines, social media platforms, email, mobile applications, etc. So, what is the difference between digital and traditional marketing?
Traditional Marketing:
- Limited reach
- Delayed Communication
- Lack of Real-Time Results
- Expensive
- Hard to Reach the Target Audience
- Poor Campaign Measurement
Digital Marketing:
- Unlimited reach
- Instant communication
- Real-Time Results
- Cost-Effective
- Easy to Reach the Target Audience
- Easy Campaign Measurement
Now that you know the difference between traditional and digital marketing, which would you choose? Traditional marketing? Digital marketing? Or will you do both? Of course, each has its own advantages and disadvantages.
In digital marketing, of course, there are many types you will encounter, such as those you often see on social media. There are several types of digital marketing, which you can see in the image below, including SEO or Search Engine Optimization, SEM or Search Engine Marketing, Email, Affiliate, Social Media, Content, and others.
As is generally the case in marketing, a marketer needs to know what the customer lifecycle. Its stages include Awareness Stage, Consideration Stage, Purchase Stage, and . From these stages you will understand that the relationship between seller and buyer does not end at the purchase; after customers buy your goods or services, a marketer needs to maintain the relationship with the customer, which is also called the. Dari tahapan ini kamu akan paham bahwa hubungan antara penjual dan pembeli tidak hanya berhenti sampai pada pembelian, tetapi setelah pelanggan membeli banrang atau jasa kamu, tentu saja seorang marketer perlu menjaga hubungannya dengan kostumer yang biasa disebut juga dengan post-purchase stage. See the image below to learn the stages in customer lifecycle in marketing.
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